What We Set Out to Answer
What if products didn’t just function, but also spoke to us?
What if we chose products not because we had to, but because we truly wanted to?
And why are there so few Indian brands whose furniture we genuinely look forward to bringing into our life?
These questions have guided every step of our journey till today
Who We Are
We are Joel Alex and Alex Behanan, a father–son duo based in Pune, Maharashtra. Joel is a designer with a deep love for brands and meaningful design. Alex brings decades of expertise in furniture, materials, and engineering. Together, we’ve spent years honing our craft, creating furniture people love, and now we are turning the page to bring thoughtfully designed products to a wider audience. Supported by a skilled team of technicians, we design and manufacture all our furniture in Pune.
Our Commitment
Our aim is to design products and experiences that make people feel at home in the spaces they live.
Spaces We Serve
Our furniture is designed for multiple contexts—homes, offices, hospitality, and public spaces. Today, we spend our time across many environments, and every space has the potential to be warm, inviting, and thoughtfully designed. We create furniture that brings comfort and meaning wherever life takes you.
Our Brand
We are creating a world of warmth. We love uncovering beauty in the ordinary, finding joy and meaning in simple experiences. At its heart, our brand is about crafting experiences and objects that make spaces feel warm, inviting, and alive.
Our Design Philosophy
We design with warmth, simplicity, and restraint, using honest materials and timeless forms.
We believe good design should be accessible to everyone. Our furniture balances quality, warmth, and functionality within an affordable context.